LOTTERIA CHARACTER CAMPAIGN IN-STORE PROMOTIONS

To coincide with the launch of the new character 'Therian,' inspired by 21 Lotteria dessert menu items, we planned, produced, and operated offline content where visitors could experience the brand's worldview. A photo booth, which recreated a dessert factory in miniature, was installed in the store to provide an experience where visitors felt like giants in a miniature world. Also, through the 'Find the Hidden Therian!' content, we induced a natural flow of movement and increased immersion in the character, expanding consumer interest and positive perception of the brand.