2025 HYBE MUSIC GROUP AUDITION POP-UP : WE BELIEVE IN YOU OFFLINE POP-UP STORE

We planned and operated an experiential pop-up store in Shibuya, Tokyo, to promote the first global integrated audition 'HYBE MUSIC GROUP AUDITION' involving 8 labels under HYBE. We designed immersive content so that the 1020 target generation and global fans could directly experience the worldview of HYBE labels. Based on the 'We believe in music' mission, we implemented the growth narrative of applicant-trainee-debuted artist, creating a natural flow by dividing the space into JOIN HYBE and MEET HYBE. By producing English and Japanese signage, we ensured global accessibility. Through content spreadable on SNS, we achieved the project goals of brand experience continuity and motivation for audition participation.