NIKE STORE RUN CLUB

Celebrating the launch of Nike's new running shoe VOMERO 18 and the After Dark Tour session, we planned and operated run club sessions for general consumers centered around Nike stores. We organized customized F&B services including branded drinks, energy bars, and water, and meticulously designed convenience factors tailored to the participants' flow of movement and experience. Along with the space production, we hired DJs to implement Nike's unique energy and mood that continues even after running.