BAEKSANG ARTS AWARD WELCOME RECEPTION

The Baeksang Arts Awards are held to promote the development of Korean popular culture and arts and to boost the morale of artists. We planned and operated a welcome reception space for the invitees of the 61st Baeksang Arts Awards. Based on emerald tones that harmonize with the key visual, we arranged natural elements throughout to capture an artistic mood. We organized a natural networking space with catering, bar tables, and furniture to induce exchange among invitees. Participation satisfaction was increased through LCDs, photo walls, and media art photo booths reflecting Baeksang's identity.