2025 ASICS HONGDAE STORE OPENING EVENT

Celebrating the opening of the new store, we held an opening party with the title 'ASICS TO MEET YOU.' Containing expectations for future encounters and relationships, we expressed the daily sports mood in a light and sensory way. At the site, we provided GWP consisting of milk glasses and sticker packs, and operated programs where visitors could experience the brand in various ways, such as vintage digital camera rentals, differentiated catering, and commemorative performances.