HARRY POTTER AND THE HALF-BLOOD PRINCE™ IN CONCERT

Harry Potter and the Half-Blood Prince™ In Concert,' held at the Sejong Center, was a performance combining an orchestra and a movie. We were in charge of the lobby space production and operation, as well as official MD product distribution and sales. The space was produced to increase immersion according to the brand guide, and we drew the attention of the audience with participatory content such as photo booths and event jellies. Also, although it was our first distribution operation case for official Harry Potter MD products, we achieved sales performance including the sell-out of major items through strategic re-display centered on popular products and counter placement considering the flow of the audience.