ENHYPEN ‘DESIRE : UNLEASH’ POP-UP STORE

The pop-up store celebrating the release of Enhypen's album 'DESIRE: UNLEASH' was staged around the 'MAKE' concept, one of the album's three themes. In the main area 'The Corner,' a large structure inspired by a control tower was installed to complete a visual expression harmonious with the album concept. Music videos were screened on the exterior, while the interior was decorated as a private space for an immersive viewing of unreleased footage. Merchandise displays also used grids and metal materials to blend with the overall concept, enhancing the completeness of the space.