LG HOMEBREW: JOOWOOJAE MODEL HAUS

With the motif of a house for people with taste, this experiential pop-up was conducted in a model house concept showroom composed of LG Electronics products. Along with concept room exhibitions, we configured various programs such as taste appliance tests, LG HomeBrew beer tasting, home appliance experience, My Own House decorating event, virtual LG HomeBrew making experience, lucky draws, and My Own Beer keychain making so that visitors could directly experience LG HomeBrew and LG Electronics lifestyle appliances.