ASICS POP-UP STORE ‘DAY OF CITY’

Asics DAY OF CITY was planned with the message of maintaining a healthy body and mind in the daily life of the city. Centered on three categories—Performance Running, Sports Style, and Core Performance Sports—we allowed customers to directly feel the brand's value through various experiential programs such as foot scanning, customized shoe recommendations, and treadmill tests. Also, through running coaching and urban group running programs, we strengthened communication with customers and breathed life into the pop-up store. We delivered the essence of Asics and provided customers with a special day full of vitality and energy.