2024 PARADISE ART NIGHT

Paradise Art Night, celebrating the 3rd Frieze Seoul, provided a unique experience combining art and parties. Under the theme 'Artistic Insight and Pleasant Communication,' we decorated major spaces of Paradise City according to the key visuals and prepared a place for exchange by inviting global art figures. We focused on providing opportunities for participants to experience art up close and form networks. The overall event led from a press conference, preview, dinner, and main party to an after-party. Through operations including VIP care and flow guidance, we provided a night of artistic communication and free exchange.