CREPE CRASH Pop-up Cafe

Celebrating the launch of the new character Strawberry Crepe Cookie from <Cookie Run: Kingdom>, we planned and operated a pop-up store that emphasized the character's charm. With the motif of a cafe operated directly by Strawberry Crepe Cookie, we constructed storytelling using character backgrounds such as a researcher, mad scientist, and pure child. The pop-up store implemented content centered on character traits, and as an internal experiential program, we utilized mini-game elements of <Cookie Run: Kingdom> to provide visitors with a special experience where they could vividly feel the game and the character's worldview.