Jay Park POP-UP STORE

Celebrating the release of artist Jay Park's R&B album, we planned and operated a pop-up store highlighting his charm. Reflecting the album jacket concept, we configured two sections: a sophisticated <Jay Park> version and a daily <Jay Bum> version. The 1st floor focused on the artist's concept through exhibitions and experiential programs using LPs and timers, the main motifs of the album, and formed a bond with fans through communication programs. The 2nd floor recreated Jay Park's studio to display and sell MD, providing fans with immersion. Through this, it became a place providing fans with special experiences and memories.