OLIVEYOUNG N SEONGSU PREVIEW DAY

Celebrating the launch of Olive Young N Seongsu, Olive Young's first innovation store, we planned and operated a special party inviting employees and influencers. Utilizing floors 1-5 of the store, the experience-centered party was configured in a way to emphasize brand identity and innovative images. We provided experiential content such as a stamp tour, parade, and archiving sign wall, and delivered the brand philosophy through catering menus utilizing PB brand products. On the opening day, we conducted an unveiling performance to further highlight the launch of the Olive Young N Seongsu store, increasing the attention on the store launch and providing attendees with an unforgettable experience.