NIKE NAX PERFORMANCE CERTIFICATION ‘HOLISTIC FITNESS’

NIKE NAX PERFORMANCE CERTIFICATION ‘HOLISTIC FITNESS’

24km in-house marathon for Nike Korea employees

PROJECT DESCRIPTION

We held and operated the HOLISTIC FITNESS event, a 24km marathon for Nike Korea first-line employees, in Samcheok, Gangwon-do. we managed about 100 days of running training and, for smooth event progress, transformed Maengbang Beach into a professional marathon space that can be seen at actual marathon events in cooperation with the local government. Along with the 12km course production, we implemented Nike's eco-friendly marketing story in an all-around performance to provide Nike Korea employees with an unforgettable special experience.

Overview

Client: Nike Korea Period: May 2024 Venue: Maengbang Beach, Sol Beach Samcheok

Program

Marathon Event Operation | Marathon Plaza & Course Visual Production | Exclusive Giveaway Production | Participant Pre-mission Management | Video Production

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