NIKE NAX PERFORMANCE CERTIFICATION ‘HOLISTIC FITNESS’
24km in-house marathon for Nike Korea employees
PROJECT DESCRIPTION
We held and operated the HOLISTIC FITNESS event, a 24km marathon for Nike Korea first-line employees, in Samcheok, Gangwon-do. we managed about 100 days of running training and, for smooth event progress, transformed Maengbang Beach into a professional marathon space that can be seen at actual marathon events in cooperation with the local government. Along with the 12km course production, we implemented Nike's eco-friendly marketing story in an all-around performance to provide Nike Korea employees with an unforgettable special experience.
Overview
Client: Nike Korea
Period: May 2024
Venue: Maengbang Beach, Sol Beach Samcheok
Program
Marathon Event Operation | Marathon Plaza & Course Visual Production | Exclusive Giveaway Production | Participant Pre-mission Management | Video Production
