Glenfiddich 31YO Grand Chateau Launching VIP event

The Glenfiddich 31YO Grand Chateau new product launch event was a project that emphasized the elegance of a French Chateau and Glenfiddich's heritage, held at Continental, Shilla Hotel. In the 1st part, we provided a pairing dining where a malt journey led by a Glenfiddich brand ambassador harmonized with French jazz performances. In the 2nd part, we offered a special food class to enjoy luxury ingredients and Glenfiddich whisky at 'The Distillers Library,' allowing participants to deeper experience the brand identity. Through this, participants abundantly experienced luxury sensibility and special gastronomic experiences, having an opportunity to fully feel Glenfiddich's brand value.