‘The Tyrant’ Special Booth

To celebrate the release of the Disney+ original drama <The Tyrant>, we conducted a promotion so that audiences could directly experience the work's worldview and atmosphere and increase expectations. At the Incheon Pentaport Rock Festival, we planned games and events where the audience could feel the tension and immersion of the drama and increased participation through promotional activities. Also, we held a fan event at the Grand InterContinental Parnas to further heighten expectations for the drama, providing an immersive experience connecting the work's worldview with the audience.