2024 KOREA OPEN WILSON BRAND BOOTH

The 2024 Korea Open Wilson brand booth, as an official sponsor of the WTA Korea Open, conducted planning and operation connecting Wilson Korea's brand identity with Korean tradition through a Hanok design. To combine Korean traditional elements with the brand image, coinciding with the Chuseok holiday opening period, we planned fusion traditional play events such as tennis ball Jegichagi (shuttlecock kicking). We operated a Korea Open limited edition product sales zone to create a natural and familiar contact point between the brand and visitors.