ROLLS-ROYCE SPECTRE JAZZ NIGHT
Rolls-Royce Spectre VIP Invitation Event
PROJECT DESCRIPTION
To provide Rolls-Royce VIP customers with an unforgettable special experience, we planned an event divided into Part 1 and Part 2. In Part 1, we conducted a test drive experience of 'Spectre,' Rolls-Royce's first electric car. We also meticulously planned the waiting time for VIPs for the test drive, operating nail care services and decanter engraving services. In Part 2, we planned a sensory dinner harmonizing with Japanese whisky and jazz performances, centered on a luxurious purple color, delivering a touching event consistent with the brand image.
Overview
Client: Kolon Mobility Group
Period: June 2024
Venue: Rolls-Royce Motor Cars Seoul
Period: June 2024
Venue: Rolls-Royce Motor Cars Seoul
Program
Test Drive Experience | Decanter Engraving | Nail Care | Whisky Pairing Dinner | Jazz Performance
