BRAYE POP-UP STORE

Centered on Braye's slogan <COOL WOMEN NEVER DIE>, we planned a space where customers could directly experience the brand's products and stylish production. The experiential space, where visitors could test the formulation and color payoff of all Lip Sleek colors, induced visitors to discover their own style and provided an opportunity to express individuality through various productions using straps. Also, special promotions and giveaway events provided only at the pop-up store gave customers differentiated joy and added a positive experience to the brand.