2024 GANGNAM DESIGN WEEK

We planned and operated a street festival tailored to the characteristics of Sinsa-dong Garosu-gil. With the theme of Garosu-gil's chronology, we sought to modernly unpack the history and characteristics of this area. Through photo zones and experiential programs that emphasized retro sensibility, we allowed visitors to experience historical moments of Garosu-gil. Special events like 'Design Market' and 'Sale Grand Feast' promoted collaboration with local brands and artists and provided various discount benefits. In the theme pavilion, we emphasized the retro mood with various experiences including games and photo booths, providing a special experience connecting Garosu-gil's past and present.