I.M POP-UP STORE ‘IMVITATION - on the low’

Celebrating the release of the third mini album of group Monsta X member I.M, we planned a pop-up store providing fans with an experience as if being invited into I.M's world. With the 'IMVITATION' concept, a combination of Invitation and I.M, we configured an immersive space where visitors could experience the creative process by recreating I.M's studio. We also prepared natural photo zones with cat FRP sculptures symbolizing I.M. Furthermore, we provided spaces to listen to album titles by track and to deliver messages to I.M, strengthening the connection between fans and the artist.