LG SCIENCE PARK LOBBY EXHIBITION SPACE MEDIA ART

To provide internal and external customers visiting the LG Science Park ISC building with a positive experience and impression and to easily deliver the ideology of LG SPARK, we planned and operated an interactive media art wall. We provided an immersive visual experience by producing images taken by visitors through a photo kiosk on the media wall and completing an art program with the LG SPARK logo mosaic. This project effectively delivered LG SPARK's brand identity and core ideology by inducing visitor participation and adding playfulness.