Spin the Vinyl

To promote the new <Olive Young x Hyundai Card> credit card, we planned and operated the pop-up store 'Spin the Vinyl,' recreating the experience of Hyundai Card Vinyl & Plastic at Olive Young N Seongsu. In a space that brought out industrial sensibility suitable for the atmosphere of Seongsu-dong, we provided turntable and LP listening programs and curated albums, and also presented albums by Hyundai Card Super Concert artists and year-end party playlists. Through this, we delivered Hyundai Card's brand value and experience to visitors and effectively promoted the newly launched <Olive Young x Hyundai Card>.