WEVERSE POP-UP STORE

Artist New Song Release Pop-up Store

PROJECT DESCRIPTION

Celebrating the release of new songs by idol groups ILLIT and ENHYPEN, we planned space productions in Part 1 and Part 2 according to the album concepts. Part 1 recreated ILLIT's surreal school concept, and Part 2 recreated music video scenes of ENHYPEN so fans could immerse themselves in the artists' worldview. Utilizing props and spaces connected to each artist's new song, we provided fans with a special bond with the artists through space production suitable for the album concept, creating touching moments of immersion.

Overview

Client: Weverse Company Period: October 2024 Venue: CGV Yongsan I'Park Mall

Program

Album & MD Sales | Exhibition Space Event | Photo Zone | Message Wall | Photo Booth | Lucky Ticket Draw