Black Desert 10th Anniversary Pop-up Store

Celebrating the 10th anniversary of Black Desert, we conducted planning and operation with a 'Mansa-Hyeongtong' (everything going well) concept combining the game and the New Year. We introduced Black Spirit gift draws and new MD products so that game users and department store visitors could make wishes and share positive energy. We also increased participation through wish tree and charm experience programs and considered the convenience of customer flow by independently operating MD purchases and experiential programs. Through this, we strengthened the link with the brand and provided a special experience delivering hope and positive energy for the New Year.