OOTD of Chimchakman

We planned space production to provide Chimchakman fans with a special experience. We emphasized a familiar yet sophisticated atmosphere by modernly reinterpreting traditional elements and naturally delivered the brand identity through external advertisements and posters. Using Korean props, we unpacked traditional charm with modern design, performing mirror sheet work on the 1st floor and arranging life-size cutouts on the 2nd floor for a fun and refreshing atmosphere. Through this event, fans felt intimacy with Chimchakman and were provided with a special experience where they could create pleasant memories.