GLENFIDDICH TIME SERIES 30YO CAPSULE
Glenfiddich 30YO Capsule Dinner
PROJECT DESCRIPTION
To commemorate the Glenfiddich 30-Year-Old Time Series, we collaborated with major fine dining restaurants in Seoul to plan a dining program that communicates the brand's luxury and story. Held at Kang Min-chul Restaurant in April, Bliqué in May, and Ile de Cheongdam in June, the program was operated by offering a special Glenfiddich course paired with the 30-year-old whisky via CatchTable reservations. Each restaurant presented original menus highlighting the flavors of Glenfiddich 30YO, and guests experienced the brand's philosophy and stories through an AR mentoring program, spending a meaningful time in special communion with the brand.
Overview
Client: William Grant & Sons Korea
Year: April 2024
Venue: Kang Min-chul Restaurant, Bliqué, Ile de Cheongdam
Year: April 2024
Venue: Kang Min-chul Restaurant, Bliqué, Ile de Cheongdam
Program
Fine Dining Collaboration Special Course Dining | Dinner Mentoring
