BIFF CGV BOOTH

Celebrating the 28th Busan International Film Festival, we held the ‘HI BIFF, HIGH CGV’ event. We provided film festival visitors with special spatial experiences through various experiential elements utilizing alphabets and hologram photo shooting and photo card giveaways. For F&B, we operated a booth selling highballs and popcorn, which are popular among the MZ generation, and led to positive recognition of the CGV brand itself and the movie theater as a space by appropriately using the brand's key colors.