SALON de COOTIQUE

Samyang Foods ‘Cootique Essential Jajang’ Launching Pop-up Store

PROJECT DESCRIPTION

We designed and operated the launch promotional pop-up store for Samyang Foods' premium new noodles, 'Cootique Essential Jajang.' Under the concept of 'SALON de COOTIQUE' and a storytelling premise of passing through a secret door in a convenience store to a glamorous party, we captured visitors' eyes and palates by implementing 'premium in daily life' through various photo zones, events, and a fine dining experience.

Overview

Client: Studio JHO Year: 2022 Venue: Seongsu LES601

Program

Photo Zone | On-site & Post-event Events | Tasting Experience etc.