SALON de COOTIQUE
Samyang Foods ‘Cootique Essential Jajang’ Launching Pop-up Store
PROJECT DESCRIPTION
We designed and operated the launch promotional pop-up store for Samyang Foods' premium new noodles, 'Cootique Essential Jajang.' Under the concept of 'SALON de COOTIQUE' and a storytelling premise of passing through a secret door in a convenience store to a glamorous party, we captured visitors' eyes and palates by implementing 'premium in daily life' through various photo zones, events, and a fine dining experience.
Overview
Client: Studio JHO
Year: 2022
Venue: Seongsu LES601
Program
Photo Zone | On-site & Post-event Events | Tasting Experience etc.
