Urban Technology Market: Digging Market

With the motif of ‘digging,’ the act of DJs searching for music, we conducted a pop-up market with the concept of ‘discovering’ treasure-like products at Sewoon Plaza. We aimed to create a new daily life at Sewoon Plaza with Sewoon Plaza merchants, makers, and citizen sellers gathering in one place. We utilized the character ‘Jeonggu’ for friendly branding and designed unique booths to create an exotic atmosphere. We planned and operated ‘Open House,’ where visitors could meet products and work stories of Makers Cube residents, and ‘Digging Booth,’ selling items discovered and curated directly by the operator, as sub-programs.