Seoul Light Market

An outdoor market for 'Seoul Light,' a large-scale media facade exhibition held at DDP during the Christmas and year-end season. We sold craft-oriented products from emerging designers, artisans, and design students through consignment. The container interior was composed of plywood and finished with traditional Korean paper (Hanji) in similar colors to implement a warm 'Ondol' room feeling. Spotlights were installed in the dark space to increase focus on artworks, and Korean props were used to provide unity. By developing a key visual matching the concept and planning the space, we contributed to revitalizing sales, leading to high revenue.