FANDING X FANBASE HONGDAE IP POPUP STORE

This project is an annual relay pop-up store held at 'Fanbase' in Hongdae through a partnership with FANDING. Within a fixed space, we newly designed the unique identity of each IP (Hololive, Goddess of Victory: Nikke, Stellive, etc.) every time, providing continuous visit value to fans and optimized offline solutions to the brands.