HELLO KITTY X JISOO POP-UP STORE

To visualize the 'Exchange Diary' concept symbolizing the friendship between the global character Hello Kitty and artist Jisoo, we created a pink tone-on-tone mood space and maximized attention with a large facade display. Centered around a large FRP sculpture capturing the character's traits and a diary-concept photo wall, everyday spaces like dressing tables and prop drawers were adapted into fixtures to simultaneously provide effective product display and a photogenic environment. Through durable design and VMD direction considering long-term operations, we established a high-fidelity pop-up environment.