HELLO KITTY X JISOO POP-UP STORE

We reinterpreted the collaboration universe between global character Hello Kitty and artist Jisoo through 'Exchange Diary' storytelling and realized it in an offline space. From fandom communication through the artist's actual visit to emotional direction using everyday objects, we planned a three-dimensional experience that goes beyond a simple sales space. Through this, we drew high viral effects and positive responses as a successful business model combining fandom, character, and distribution platform.