HOLIDAY WITH MINITEEN POP-UP

We planned and produced a pop-up space featuring Seventeen's character MINITEEN with a holiday concept. We created an experience of entering the MINITEEN village with a signboard structure at the entrance and a large Christmas tree in the yard, and clearly distinguished the character of each space by applying gate structures to the showroom and merch shop. The interior implemented the holiday animation into a real space, strengthening immersion through character sculptures, props, and custom-made furniture. Through color, traffic flow, and lighting plans, we completed a warm holiday space where visitors can feel different atmospheres during the day and night.