HOLIDAY WITH MINITEEN POP-UP

For the holiday season, we planned and operated a pop-up store including an MD shop, cafe, rest lounge, and photo booth, centered on the Seventeen character MINITEEN showroom. We designed space names and traffic flow in line with the 'Holiday Village inviting the fandom CARAT' concept and increased immersion by implementing scenes from cut-toons into real spaces. We strengthened the brand experience with prop production reflecting the artist's personality and trees and displays tailored to the season theme. We increased the completeness of the visit experience through large-scale productions using MD and the production of seasonal benefits.