ICIS PINKNIC

Lotte Chilsung Icis's eco-friendly campaign 'Icis Pinknic' is a spatial campaign planned to experience both environment and relaxation in the city under the slogan 'Icis is disappearing.' Respace oversaw the entire planning of the event, from spatial production to production, construction, and operation, and built a sustainable operating environment using eco-friendly materials such as Tyvek goods, solar lighting, and recycled banners. We implemented the brand philosophy as a sensory and participation-oriented experience through pink-toned spaces applying Sanrio IP, picnic zones, zero goods shops, zero cafes, and experiential programs.