ICIS PINKNIC

In the Icis Pinknic project, we were responsible for the production of spatial display visuals and the design and production of goods. We set the brand's key color pink and Sanrio IP 'Hangyodon' as the central visual elements to implement a consistent brand image, and designed spatial graphics to naturally deliver the eco-friendly campaign message. By linking the production of goods using eco-friendly materials such as Tyvek, recycled fabric, and FSC certified paper with a silk-screen experience program, we completed the brand's sustainable philosophy as experiential content.