2025 INCHEON TREASURE ISLAND 168 JAWOLDO
Incheon Jawoldo Island 2-Day Backpacking Mission Trail Event
PROJECT DESCRIPTION
We conducted a branding project that visualized the 'Treasure Island' concept to revitalize tourism on Incheon's islands. By combining the ecological elements of Jawoldo Island with the dynamism of backpacking, we developed a key visual that shapes a treasure map. Through this, we added visual immersion so that participants could intuitively experience the value of the island and feel the joy of exploration.
Overview
Client : Incheon Metropolitan City (INCHEON)
Date : 2025. 11. 15 ~ 2025. 11. 16
Location : Jawoldo Island, Incheon
Date : 2025. 11. 15 ~ 2025. 11. 16
Location : Jawoldo Island, Incheon
Design
Branding Key Visual Development | Visual Design System Construction | Merchandise Planning & Production