K-POP DEMON HUNTERS OFFLINE POP-UP EVENT

Planning the first offline pop-up in Korea for the Netflix animation 'K-Pop Demon Hunters,' we developed six types of experiential content reflecting the characteristics of each character. Considering the characteristics of the widely distributed Festival Contents Zone, we operated a stamp tour that reinterpreted Irwolobongdo (Painting of the Sun, Moon, and Five Peaks), securing connectivity between each zoning and drawing a high participation rate. By elaborately combining the work's identity, K-Pop OST, with visual elements, we created an immersive festival environment that encompasses both enthusiasts and general visitors.