KFC X STRANGER THINGS 5 COLLABO POPUP STORE

To maximize the concept of 'Stranger Things' Season 5, we presented a three-dimensional space design combining sculptures, lighting, and media. We perfectly satisfied the needs of the IP fandom through zoning that clearly shows the contrast between the real world and the upside-down world, and detailed prop placement. This project successfully led the combination of the brand and content by implementing a strong visual impact within a limited space.