LG U+ AI OPEN INNOVATION 'shift' DAY

A key visual project that unraveled the abstract concept of digital data into an intuitive visual language of 'binary patterns.' Using graphic assets of 0 and 1, meaning complexity within simplicity, we built a unique identity for LG U+ AI Open Innovation. Through the process of irregular combinations of data creating an intellectual shape, we clearly delivered the message of 'innovation through connection' that Open Innovation aims for.