NAVER WEBTOON WEBTOON WITH MEETING

We successfully completed a long-term relay project based on major Naver Webtoon IPs for about four months. We increased the completeness of the event through differentiated concept derivation tailored to each artist and work, and efficient spatial planning using the characteristics of each location. This is a case of deriving high participant satisfaction through program composition and systematic operation processes that increase fans' immersion from behind-the-scenes talks to autograph sessions.