NIKE RUN CLUB VOMERO PLUS LSD 13K

To commemorate the launch of the new Nike product 'Vomero Plus,' we planned and successfully operated a strategic running event for general consumers. We provided an optimized experience from participant confirmation to luggage storage and shoe trials, and motivated participation by producing limited-edition goods. In particular, to maximize the strengths of the product experience, we operated a consumer feedback channel to secure vivid insights that would contribute to product and marketing strategy establishment.