PLAVE 4th Mini Album ‘Caligo Pt.2' POP-UP STORE in THE HYUNDAI SEOUL

We planned and operated a brand pop-up store to commemorate the release of PLAVE's 4th mini album, 'Caligo Pt.2'. By carefully integrating the new album's concept and unique narrative into the physical spatial flow, we provided fans with an immersive experience of the PLAVE universe. Operating primarily across two locations—Sounds Forest and Epic Seoul—we maximized brand engagement through the seamless execution of diverse, participatory programs, including VR content, media walls, and interactive games.