PLAVE 4th Mini Album ‘Caligo Pt.2' POP-UP STORE in THE HYUNDAI SEOUL

Based on the album's theme, we three-dimensionally realized PLAVE's universe across the entire space of Sounds Forest and Epic Seoul. Starting with a large hanging balloon display encompassing the entire 5th-floor space, we created a main photo zone in the center featuring a large structure with a comic book motif. At Epic Seoul, we attracted visitors with a facade and hologram displays embodying the 'ASTERUM' universe, and efficiently arranged experience zones and photo spots inside to complete a visitor flow that perfectly balances attractions and functionality.