Pop Mart Christmas Season Pop-up Store

We carried out the space design for the 'Winter Village' pop-up store held at Pop Mart N Seongsu for the 2025 year-end Christmas season. The entire space was set as a winter village where Pop Mart characters live, and fixtures for each IP were reinterpreted as the characters' 'houses' to implement an immersive spatial experience. The main photo zone was designed to serve as the entrance to the village centered on the house and Christmas tree to naturally guide the visit flow. By integrating sculptures, fixtures, and traffic flow centered on red and green colors, we increased the seasonality and completeness of the brand experience.