POP MART WINTER VILLAGE POP UP STORE

We planned and operated a pop-up store aimed at selling Pop Mart Christmas season IP products and strengthening brand experience. As the first pop-up collaboration held at Olive Young N Seongsu, the core was planning and spatial composition considering both brands' characteristics and the spatial environment. We oversaw everything from event planning to spatial production, program operation, and logistics/site management. We effectively induced purchase conversion and expanded dwell time through experiential content such as mobile stamp tours.