DAY6.ZIP : THE HOME OF OUR DECADE

We handled the space design for the DAY6 10th anniversary pop-up store 'DAY6.ZIP.' To commemorate the 10 years spent between DAY6 and their fans, we configured the space with everyday home themes like the kitchen, living room, studio, and garage. Each zone featured independent moods reminiscent of natural landscapes from DAY6 music videos—fields, sea, desert, and clouds—providing a differentiated spatial experience. By designing the space to allow for shared emotions of celebration, comfort, and empathy, we maximized the emotional immersion between the artist and the fandom.