THE MONSTERS WACKY MART POP-UP STORE

The Labubu 'Suspicious Convenience Store' pop-up store was responsible for the space creation and operation of the global promotion for POPMART's popular character Labubu and the Wacky Mart series. Based on the 'Suspicious Convenience Store' concept, we maximized visitor immersion through Labubu characters hidden throughout the space. We created a 'Find Hidden Labubu' experience zone with a mock-unmanned delivery kiosk and a microwave miniature diorama photo zone. This space design effectively delivered Labubu's mischievous story and provided a special brand experience.